Abstract
Online shoppers get ample opportunity to buyers to shop online. The Web gives online shoppers extra channel for looking data of items and administrations, despite everything. But still, it has various issues to be addressed, basically the risk and fraud affecting the attitude and number of sales online. The paper explores the consumer perceptive model toward online shopping. It gives the insight of the factors affecting using structural equation modeling. The trust relationship is hugely affected between the customer and the online merchandiser if the risk to fraud vendor or product increases.
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Nazari, A.K., Singh, A. (2018). E-Commerce—Consumer Perceptive Model for Online Purchases. In: Saeed, K., Chaki, N., Pati, B., Bakshi, S., Mohapatra, D. (eds) Progress in Advanced Computing and Intelligent Engineering. Advances in Intelligent Systems and Computing, vol 563. Springer, Singapore. https://doi.org/10.1007/978-981-10-6872-0_38
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DOI: https://doi.org/10.1007/978-981-10-6872-0_38
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