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E-Commerce—Consumer Perceptive Model for Online Purchases

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Progress in Advanced Computing and Intelligent Engineering

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 563))

Abstract

Online shoppers get ample opportunity to buyers to shop online. The Web gives online shoppers extra channel for looking data of items and administrations, despite everything. But still, it has various issues to be addressed, basically the risk and fraud affecting the attitude and number of sales online. The paper explores the consumer perceptive model toward online shopping. It gives the insight of the factors affecting using structural equation modeling. The trust relationship is hugely affected between the customer and the online merchandiser if the risk to fraud vendor or product increases.

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Author information

Authors and Affiliations

  1. Amity University Uttar Pradesh, Noida, India

    Ahmad Khalid Nazari & Archana Singh

Authors
  1. Ahmad Khalid Nazari
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  2. Archana Singh
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Corresponding author

Correspondence to Ahmad Khalid Nazari .

Editor information

Editors and Affiliations

  1. Faculty of Computer Science, Białystok University of Technology, Białystok, Poland

    Khalid Saeed

  2. Department of Computer Science and Engineering, University of Calcutta, Kolkata, India

    Nabendu Chaki

  3. C.V. Raman College of Engineering, Bhubaneswar, Odisha, India

    Bibudhendu Pati

  4. Department of Computer Science and Engineering, National Institute of Technology, Rourkela, Rourkela, Odisha, India

    Sambit Bakshi

  5. Department of Computer Science and Engineering, National Institute of Technology, Rourkela, Rourkela, Odisha, India

    Durga Prasad Mohapatra

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© 2018 Springer Nature Singapore Pte Ltd.

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Nazari, A.K., Singh, A. (2018). E-Commerce—Consumer Perceptive Model for Online Purchases. In: Saeed, K., Chaki, N., Pati, B., Bakshi, S., Mohapatra, D. (eds) Progress in Advanced Computing and Intelligent Engineering. Advances in Intelligent Systems and Computing, vol 563. Springer, Singapore. https://doi.org/10.1007/978-981-10-6872-0_38

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  • DOI: https://doi.org/10.1007/978-981-10-6872-0_38

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-10-6871-3

  • Online ISBN: 978-981-10-6872-0

  • eBook Packages: EngineeringEngineering (R0)

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