Abstract
Electronic commerce is the trading or facilitation of trading of products and services using computers and latest technology. Here, focus is on developing software for e-marketing to provide a new platform which will give benefit to the already existing way of e-marketing. In this, ways are given out to analyze the sales progress of a particular product in the market. Based on different customer’s demand studied, certain parameters are found which allows us to calculate the growth of a product. A model will improve the process of selling a product by managing customer’s demand along with the important parameters by integrating online and offline marketing skills and also improve e-marketing plan. The main objective is to anticipate the demand based on some factors. After implementing e-marketing plan and strategies, the sale is supposed to be enhanced.
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Chatterjee, S., Chowdhury, S.R., Roy, K. (2018). A Conceptual Software Model of E-Business to Analyze the Growth Rate of a Product. In: Saeed, K., Chaki, N., Pati, B., Bakshi, S., Mohapatra, D. (eds) Progress in Advanced Computing and Intelligent Engineering. Advances in Intelligent Systems and Computing, vol 563. Springer, Singapore. https://doi.org/10.1007/978-981-10-6872-0_35
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DOI: https://doi.org/10.1007/978-981-10-6872-0_35
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