Abstract
Developing new products in emerging market is a challenge due to several factors like understanding customer behavior, availability of finance for R&D activities, lack of resource with right skills and credible consumer data. This chapter focuses on the challenges and opportunities in emerging markets for new product development and product innovation.
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Srivastava, M. (2018). New Product Strategy/Innovation: Challenges and Opportunities in Emerging Market. In: Adhikari, A. (eds) Strategic Marketing Issues in Emerging Markets. Springer, Singapore. https://doi.org/10.1007/978-981-10-6505-7_10
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DOI: https://doi.org/10.1007/978-981-10-6505-7_10
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