Challenges for Product Planners

  • Sushil Chandra
Part of the Design Science and Innovation book series (DSI)


Product planners have to capture the voice of the customer and disseminate the exact requirements to the designers. This chapter talks about various tools used by product planners and the difficulties faced by them in being unambiguous and objective. In short, it tries to explore, what will help them to specify the aesthetic requirement in objective and quantitative terms.

Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  1. 1.Department of Body EngineeringHero Motocorp LimitedNew DelhiIndia

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