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Proceedings of the 2nd Advances in Business Research International Conference pp 325–335Cite as

A Conceptual Study on the Factors Influencing Behavioural Intention to Use Mobile Health Application Among Young Women in Malaysia

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Abstract

Mobile health (mHealth) is now becoming an alternative medium in order for the society to have a healthy lifestyle. People may use mobile health to manage, find and deal with information related to health consciousness. In Malaysia, the mobile health application has already been introduced, but the implementation of this application is still at the preliminary stage. This concept paper will discuss elements such as perceived usefulness, perceived ease of use and the concept of mobility with regard to the behavioural intention to use the mobile health application. It is hoped that this paper will create a better understanding of mobile health application in Malaysia.

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Acknowledgements

The researchers like to acknowledge the Ministry of Education (MOE) Malaysia for the fund received through the Fundamental Research Grant Scheme (FRGS) [Project file: 600-RMI/FRGS 5/3 122/2014)] and to the Research Management Institute (RMI), Universiti Teknologi MARA (UiTM).

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Authors and Affiliations

  1. Faculty of Business Management, Universiti Teknologi MARA, 40450, Shah Alam, Selangor, Malaysia

    Khairul Nazlin Kamaruzaman

  2. Faculty of Business Management, Universiti Teknologi MARA, Kota Bharu Campus, Wisma KUB, Jalan Sultan Ibrahim, 15050, Kota Bharu, Kelantan, Malaysia

    Zuhal Hussein

  3. Centre for Professional and Postgraduate Studies, Universiti Teknologi MARA, 40450, Shah Alam, Selangor, Malaysia

    Amily Fikry

Authors
  1. Khairul Nazlin Kamaruzaman
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  2. Zuhal Hussein
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  3. Amily Fikry
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Corresponding author

Correspondence to Zuhal Hussein .

Editor information

Editors and Affiliations

  1. University Teknologi MARA , Shah Alam, Malaysia

    Fauziah Noordin

  2. Universiti Teknologi MARA , Shah Alam, Malaysia

    Abdul Kadir Othman

  3. Universiti Teknologi MARA , Shah Alam, Selangor, Malaysia

    Erne Suzila Kassim

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Kamaruzaman, K.N., Hussein, Z., Fikry, A. (2018). A Conceptual Study on the Factors Influencing Behavioural Intention to Use Mobile Health Application Among Young Women in Malaysia. In: Noordin, F., Othman, A., Kassim, E. (eds) Proceedings of the 2nd Advances in Business Research International Conference. Springer, Singapore. https://doi.org/10.1007/978-981-10-6053-3_31

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