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Study on Value Increment of Channel Value Chain Between Manufacturer and Distributor-Based on Game Theory

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Advanced Manufacturing and Automation VII (IWAMA 2017)

Part of the book series: Lecture Notes in Electrical Engineering ((LNEE,volume 451))

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Abstract

In the fierce market competition, how to carry out strategic coordination effectively and achieve the increment of value, which has become an important basis for manufacturers to maintain a strong competitive vitality. This empirical analysis shows that it can help manufacturers realize the appreciation of channel value chain and improve the whole industrial operating efficiency so as to promote the ability of both manufacturers and distributors by setting up fair profit distribution point, strengthening communication, playing the role of penalty and market reputation mechanism, and establishing warning mechanism.

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References

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Acknowledgements

This research was financially sponsored by fund of six talents peak in Jiangsu province (Grant No. JY-001),Qing Lan Project of Jiangsu Province in China (Grant No. SZ2014003), Project of Philosophy and Social Science Research in Colleges and Universities in Jiangsu Province (Grant No. 2016SJB790045).We would like to thank anonymous references for their insightful comments and suggestions which lead to the significant improvement and better presentation of the paper.

Author Contributes

The work done in the project was distributed by Junwei Ma and Jianhua Wang. Junwei Ma has searched the back ground materials. He also designed the analytical characterization and empirical study frame. Jianhua Wang analyzed the data and evaluated the results. All authors have contributed to writing the paper. Junwei Ma has done the critical revision and editing.

Conflicts of Interest

The authors declare no conflicts of interest.

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Correspondence to Junwei Ma .

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Ma, J., Wang, J. (2018). Study on Value Increment of Channel Value Chain Between Manufacturer and Distributor-Based on Game Theory. In: Wang, K., Wang, Y., Strandhagen, J., Yu, T. (eds) Advanced Manufacturing and Automation VII. IWAMA 2017. Lecture Notes in Electrical Engineering, vol 451. Springer, Singapore. https://doi.org/10.1007/978-981-10-5768-7_34

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  • DOI: https://doi.org/10.1007/978-981-10-5768-7_34

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-10-5767-0

  • Online ISBN: 978-981-10-5768-7

  • eBook Packages: EngineeringEngineering (R0)

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