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Preliminary Study of E-commerce Adoption in Indian Handicraft SME: A Case Study

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Soft Computing: Theories and Applications

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 584))

Abstract

Small and medium enterprises (SME) play a vital role in Indian economy. It is crucial for a SME to innovate if it wants to thrive in the competitive environment. Adopting e-commerce as a sales channel is one of the ways to increase customer base for an organization. This paper investigates the reasons why small and medium size enterprises employed in handicraft sector move from traditional commerce to e-commerce through case study based approach. The research methodology involved interviews with owner and employee/s. The findings were assessed using technology-organization and environment (TOE) framework. The results reveal that the owner had a crucial and important role in e-commerce adoption by a SME. It is the willingness of the owner to innovate that opens the new sales channel for a SME. The importance of good infrastructure becomes a driver for e-commerce adoption.

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Acknowledgements

We thank all the participants of this study (AB corp. owners and employees) toward their contributions in the research work. We are immensely grateful to them for their remarks, although any errors in manuscript are our own and should not affect reputations of participants.

Author information

Authors and Affiliations

  1. Department of Applied Science and Engineering, IIT Roorkee, Roorkee, India

    Rohit Yadav

  2. Department of Polymer & Process Engineering, IIT Roorkee, Roorkee, India

    Tripti Mahara

Authors
  1. Rohit Yadav
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  2. Tripti Mahara
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Corresponding author

Correspondence to Rohit Yadav .

Editor information

Editors and Affiliations

  1. Department of Applied Science and Engineering, IIT Roorkee, Saharanpur, India

    Millie Pant

  2. Department of Physics, Amity School of Applied Sciences, Amity University Rajasthan, Jaipur, Rajasthan, India

    Kanad Ray

  3. Department of Computer Science and Engineering, Amity School of Engineering and Technology, Amity University Rajasthan, Jaipur, Rajasthan, India

    Tarun K. Sharma

  4. Department of Electronics and Communication Engineering, SEEC, Manipal University Jaipur, Jaipur, Rajasthan, India

    Sanyog Rawat

  5. Surface Characterization Group, NIMS, Nano Characterization Unit, Advanced Key Technologies Division, Tsukuba, Ibaraki, Japan

    Anirban Bandyopadhyay

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Yadav, R., Mahara, T. (2018). Preliminary Study of E-commerce Adoption in Indian Handicraft SME: A Case Study. In: Pant, M., Ray, K., Sharma, T., Rawat, S., Bandyopadhyay, A. (eds) Soft Computing: Theories and Applications. Advances in Intelligent Systems and Computing, vol 584. Springer, Singapore. https://doi.org/10.1007/978-981-10-5699-4_48

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  • DOI: https://doi.org/10.1007/978-981-10-5699-4_48

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-10-5698-7

  • Online ISBN: 978-981-10-5699-4

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