Architecture Analysis and Core Competence Strategy for Emerging Markets

Abstract

In the context of slackening advanced economies and accelerating emerging economies, it is crucial for firms to deploy product development capabilities that fit with the reality of the global market. In particular, the increasing complexity of product development results in greater reliance on IT systems to support the overall product development process. This chapter explores the architecture analysis framework and IT system method in relation to a firm’s core competence strategy. Using this framework, we examine the concept and implementation details of the so-called linkage competence, which integrates customer competence with technology competence. In our view, the architecture and portfolio analysis methods may prove useful to develop products that meet the needs of the emerging markets.