Abstract
In the early spring, the West Fangezhuang Village in the northeast of Beijing was very quiet. When the car turned into a path, one row of gray buildings after another were standing in front of us in a wide open-land suddenly. If there was no reminder of the plaque written with “Beijing CP Eggs Co., Ltd.” at the gate, it was hard for visitors to imagine that this was a hen farm. Here no cluck of hens and roaring of machines could be heard, and it was as quiet as places around it. Except for two security staffs at the gate, no one else was seen. A few of trucks parked beside a row of buildings.
The case is co-written by Prof. Xiaoming Zhu, Qiong Zhu, case writer and Yifan Ren, research assistant in China Europe International Business School. During the writing, they obtained cooperation and support from CP Group. The case aims at providing the source material for the class seminar but not illustrating whether the management of the company mentioned in the case is effective or not.
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Notes
- 1.
Young chickens refer to minor chickens at the age of 7–20 weeks that are nurtured to be mature sexually after leaving the warm house.
- 2.
“Reflection on Development and Changes in the Layer Industry at the Transition Period”, Beijing Huadu Yukou Poultry Co., Ltd., 2013.02.16, http://www.hdyk.com.cn/newsimginfo.aspx?m=20120925090736950227&newId=20130216160722180461, accessed 2015.03.12.
- 3.
“The Future Tendency out of the Present Poultry Industry Development in China”, Veterinary Drugs Market Guide, 2012.05.04, http://www.boyar.cn/article/2012/05/04/429510.2.shtml, accessed 2015.03.11.
- 4.
Han [1].
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Zhong [2].
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“IFR Releases 2014 Robot Study Report: The Market Is Rising Significantly”, Robot Portal, 2014.10.08, http://www.roboticschina.com/ART_8800694440_500001_NT_63833721.HTM, accessed 2015.03.12.
- 7.
Li [3].
References
Han W (2006) “The Large-scale Farming Is the Only Way of Modern Poultry Industry Development”, Poultry Society of China Animal Agriculture Association, 2006.11.17, http://www.caaa.cn/show/newsarticle.php?ID=89021. Accessed 11 Mar 2015
Zhong K (2013) “President of Deqingyuan Group: Integration Idea of Industrialization Leads Industry Development”, China Egg Portal, 2013.01.27, http://www.chinaegg.net/html/n2/4/2013-1-27/201312719524802.shtml. Accessed 12 Mar 2015
Li Y (2014) “Labeling ‘Title’, Price Doubles, Chaos in the Egg Market”, people.cn, 2014.01.05. http://shipin.people.com.cn/n/2014/0105/c85914-24025382.html, Accessed 12 Mar 2015
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Zhu, X. (2018). Case IV: Can Robots Raise Laying Hens?. In: China's Technology Innovators. Management for Professionals. Springer, Singapore. https://doi.org/10.1007/978-981-10-5388-7_4
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DOI: https://doi.org/10.1007/978-981-10-5388-7_4
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