How Chinese Media Houses Are Established in Africa
Following the theoretical grounding in the previous chapters, Chap. 5 evaluates how Chinese media houses are established in Africa. It draws on the author’s fieldwork in Angola, Kenya, Mozambique and Uganda to illustrate the development and operation of China Daily, Xinhua News Agency, China Central Television and China Radio International. The focus is on the process of newsgathering and selection, agenda setting and interaction with audience markets. The chapter then reflects on the production of the media content, and analyzes how the process feeds into the construction of the mediatized image of Africa for both Chinese and international audiences. Several questions are addressed. Chinese media houses share a sense of obligation to promote China’s interest in Africa. How do they do it? Have they achieved the desirable effect? Does their presence in Africa increase people’s awareness of China and win the hearts and minds of African people? Through an analytical focus on the mediated processes of negotiating, globalization and nationalism, the chapter takes on Chinese media narratives to examine how the story of Africa, the story of Chinese in Africa and the story of Africans in China have been told.