Changing Africa’s Mediascape?
The role of the much talked about China–Africa Media Cooperation is inseparable from the current status of media and communication development in Africa. Chapter 3 presents crucial factors influencing and delineating the mediascape and communication environment in Africa that stages mediatized China–Africa affairs. Those factors include, but are not limited to, post-colonial heritage, dependence on major “wholesale” news suppliers from the Global North and, most importantly, democratic transitions since the 1990s and recent commercialization in the twenty-first century. One recently identified trend is that the emerging alternative international media houses from the Global South have begun to challenge the conventional lineage of global hegemony on the continent. The chapter discusses the challenges faced by African media companies in attaining a foothold in this new environment, such as poor infrastructure, and a shortage of well-trained professionals and funding. Fragile press freedom vulnerable to governmental interference is also considered.