Wira Homeland Sdn Bhd

Abstract

Founded in April 1993 by Datuk Hanafi Bin Mamat, Wira Homeland Sdn Bhd was previously known as FNM Jaya Sdn Bhd during its inception. The founder saw the potential to develop Wira Homeland Sdn Bhd as a housing developer, corresponding to his expertise in dealing with land matters. Ironically, he emphasises on doing business with a lofty aim of giving back to the society. It is a great way to build pride for organisation, and one of the various channels is through corporate social responsibility (CSR) activities. He also highlights the importance of staff motivation and appreciation. A well-motivated workforce will exhibit greater employee engagement, enhance teamwork and collaboration as well as productivity gains and reduce absenteeism and ultimately produce more profitability. Apart from that, he reminds fellow developers to be sensitive towards environmental shocks as demand and supply of houses are relatively proportional to exogenous forces. Therefore, housing developers are encouraged to set a particular target and be responsive towards any changes made by the policymakers in order to sustain their business.