Abstract
Fairview Development Sdn Bhd was founded in 1985 by Datuk Muztaza Mohamad and his former business partner. As a qualified accountant, he currently holds an important post in CIMA and REHDA, respectively. In relation to his opinion, a testament that tenacity, determination and being true to one’s calling in life can reap manifold benefits. He is of the view that the Malay entrepreneurs should embrace the mentality of refugees in seeking and grabbing whatever opportunities in front of them. He also believes that goal setting for small business is an essential tool for business success. Defining the company’s vision and mission not only allows the housing developers to take control of the business direction as it can also provide them with a benchmark for determining whether they are actually succeeding or not. Therefore, perseverance and resilience in acquiring the best resources for business are commanded. Besides that, he observes that land banks, funding capital and human resources are among the required ingredients for business excellence of housing developers. Creating an environment of transparency, where the employees speak openly about business performance, can do wonders for the collective motivation of the workplace. It also opens interdepartmental channels, giving subordinates and employers greater clarity and more opportunities to overtly communicate.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer Nature Singapore Pte Ltd.
About this chapter
Cite this chapter
Jaafar, M., Nuruddin, A.R., Syed Abu Bakar, S.P. (2018). Fairview Development Sdn Bhd. In: Business Sustainability Model for Malaysian Housing Developers. Springer, Singapore. https://doi.org/10.1007/978-981-10-5266-8_11
Download citation
DOI: https://doi.org/10.1007/978-981-10-5266-8_11
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-10-5265-1
Online ISBN: 978-981-10-5266-8
eBook Packages: Business and ManagementBusiness and Management (R0)