Skip to main content

The Birth of Luxury Big Business: LVMH, Richemont and Kering

  • Chapter
  • First Online:
Global Luxury

Abstract

Today, large enterprises exercise domination of the luxury industry. According to a survey published by the consulting company Deloitte in 2015, 27 companies in this business had luxury goods sales of over two billion USD in 2013, the largest being LVMH with 21.8 billion USD (Deloitte, Global power of luxury goods 2015. Deloitte Touche Tohmatsu Ltd, 2015). In addition, although many brands owned and managed by these firms have a long history, some of them going back to the early nineteenth century, the dominance of big business in the luxury industry is a relatively recent phenomenon.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 149.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 199.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 199.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    IPO dates were gathered on the basis of companies’ websites and the series International Directory of Company Histories, St. James, published since 1988.

  2. 2.

    Louis Vuitton SA, Rapports annuels, 1981–1985.

  3. 3.

    Eurostaf Dafsa, LVMH, 1987.

  4. 4.

    LVMH, Reference document, 2012, p. 109.

  5. 5.

    « Vendôme Luxury Group », International Directory of Company Histories, Vol. 27. St. James Press, 1999.

  6. 6.

    Les Echos, 10 June 1996.

  7. 7.

    http://www.groupeartemis.com (accessed 25 July 2016).

  8. 8.

    “Gucci Group N.V.”, International Directory of Company Histories, Vol. 50. St. James Press, 2003.

References

  • Bonin, H. (2012). Reassessment of the business history of the French luxury sector. The emergence of a new business model and a renewed corporate image (from the 1970s). In H. Bonin, A. K. Kozminski, & C. Manera (Eds.), European business and brand building (pp. 113–135). Brussels: PIE Peter Lang.

    Google Scholar 

  • Chandler, A. D. (1990). Scale and scope: The dynamics of industrial capitalism. Boston: Harvard University Press.

    Google Scholar 

  • Chatriot, A. (2007). La construction rĂ©cente des groups de luxe français: Mythes, discours et pratiques. Entreprises et Histoire, 46, 143–156.

    Article  Google Scholar 

  • Daix, P. (1998). François Pinault : Essai biographique. Paris: Ed. de Fallois.

    Google Scholar 

  • Deloitte. (2015). Global power of luxury goods 2015. Deloitte Touche Tohmatsu.

    Google Scholar 

  • DonzĂ©, P.-Y. (2017). L’invention du luxe: histoire de l’horlogerie Ă  Genève de 1815 Ă  nos jours. Neuchâtel: Alphil.

    Google Scholar 

  • DonzĂ©, P.-Y., & Fujioka, R. (2015). European luxury big business and Asian emerging markets, 1960-2010. Business History, 57(6), 822–840.

    Article  Google Scholar 

  • DonzĂ©, P.-Y., & Wubs, B. (2017). LVHM: Storytelling and organizing creativity in luxury and fashion. In R. Blaszczyk & V. Pouillard-Maliks (Eds.), European fashion: The creation of a global industry. Manchester: Manchester University Press. forthcoming.

    Google Scholar 

  • Eveno, P. (1999). La construction d’un groupe international, LVMH. In J. Marseille (Ed.), Le luxe en France, du siècle des Lumières Ă  nos jours (pp. 291–321). Paris: Association pour le dĂ©veloppement de l’histoire Ă©conomique.

    Google Scholar 

  • Jones, G. (2010). Beauty imagined: A history of the global beauty industry. Oxford: Oxford University Press.

    Google Scholar 

  • Kapferer, J. N., & Tabatoni, O. (2012). The LVMH–Bulgari agreement: Changes in the luxury market that lead family companies to sell up. Journal of Brand Strategy, 1(4), 389–402.

    Google Scholar 

  • Lopes, T. S. (2007). Global brands: The evolution of multinationals in alcoholical beverages. Cambridge: Cambridge University Press.

    Book  Google Scholar 

  • Moore, C. M., & Birtwistle, G. (2004). The Burberry business model: Creating an international luxury fashion brand. International Journal of Retail & Distribution Management, 32(8), 412–422.

    Article  Google Scholar 

  • Moore, C. M., & Birtwistle, G. (2005). The nature of parenting advantage in luxury fashion retailing–the case of Gucci group NV. International Journal of Retail & Distribution Management, 33(4), 256–270.

    Article  Google Scholar 

  • Moore, C. M., & Doyle, S. A. (2010). The evolution of a luxury brand: The case of Prada. International Journal of Retail & Distribution Management, 38(11/12), 915–927.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2018 The Author(s)

About this chapter

Cite this chapter

Donzé, PY. (2018). The Birth of Luxury Big Business: LVMH, Richemont and Kering. In: Donzé, PY., Fujioka, R. (eds) Global Luxury. Palgrave, Singapore. https://doi.org/10.1007/978-981-10-5236-1_2

Download citation

Publish with us

Policies and ethics