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Analysing Mobile Learning Acceptance in the World Heritage Town of Luang Prabang, Lao PDR

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Mobile Learning in Higher Education in the Asia-Pacific Region

Part of the book series: Education in the Asia-Pacific Region: Issues, Concerns and Prospects ((EDAP,volume 40))

Abstract

This chapter presents an empirical investigation of mobile learning acceptance in the world heritage town of Luang Prabang, Lao PDR. Education is recognized as playing an important role in promoting awareness in many areas requiring preservation and protection. Since the inscription of Luang Prabang as a world heritage site, the rapid increase of tourist visits and development has created pressure on preservation. This study stems from the need to understand potential user behaviour prior to the implementation of mobile learning to promote World Heritage Site preservation awareness in Luang Prabang. The technology acceptance model was adopted as the theoretical framework to investigate the research objective. Further, this study evaluated the moderating role of personal innovativeness and social influence on mobile learning perceptions. Samples were drawn from students in two local higher education institutions. Quantitative data based on 334 respondents showed that perceived usefulness, perceived ease of use and perceived enjoyment directly affect behavioural intention to use mobile learning. Further, personal innovativeness and social influence moderated the relationship between perceived usefulness and behavioural intention. This study suggests that while there is high intention to adopt mobile learning among higher education students in Lao PDR, different degrees of innovativeness among the students should be taken into consideration. Also, practitioners are suggested to consider taking advantage of the strong social influence culture in Lao PDR when promoting the use of mobile learning.

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Author information

Authors and Affiliations

  1. Tokyo Institute of Technology, Tokyo, Japan

    Yew Siang Poong, Shinobu Yume Yamaguchi & Jun -ichi Takada

Authors
  1. Yew Siang Poong
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  2. Shinobu Yume Yamaguchi
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  3. Jun -ichi Takada
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Corresponding author

Correspondence to Yew Siang Poong .

Editor information

Editors and Affiliations

  1. University of Southern Queensland, Toowoomba, Queensland, Australia

    Angela Murphy

  2. University of Southern Queensland, Toowoomba, Queensland, Australia

    Helen Farley

  3. University of Technology Sydney, Kirribilli, New South Wales, Australia

    Laurel Evelyn Dyson

  4. University of Southern Queensland, Toowoomba, Queensland, Australia

    Hazel Jones

Appendix A: Measurement Items

Appendix A: Measurement Items

Construct

Items

Perceived usefulness

1. I think using mobile phone for learning is useful in increasing my knowledge of preserving World Heritage Site

2. I think using mobile phone for learning can increase my understanding to preserve World Heritage Site

Perceived ease of use

1. I think it is easy for me to learn how to use mobile phone for learning

2. I think I can use mobile phone for learning in a short time

3. I think it is easy to use mobile phone for learning

Perceived enjoyment

1. I think using mobile phone for learning will be interesting

2. I think it is fun to use mobile phone for learning

3. I think using mobile phone for learning will stimulate my curiosity

Personal innovativeness

1. I think it is very interesting to try new information technologies

2. I like to experiment with new information technologies

Social influence

1. I think people who are important to me think that I should use mobile phone for learning

2. I think my friends think that I should use mobile phone for learning

Behavioural Intention

1. In the future, I intend to use mobile phone for learning

2. I plan to use mobile phone for learning in the future

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Poong, Y.S., Yamaguchi, S.Y., Takada, J.i. (2017). Analysing Mobile Learning Acceptance in the World Heritage Town of Luang Prabang, Lao PDR. In: Murphy, A., Farley, H., Dyson, L., Jones, H. (eds) Mobile Learning in Higher Education in the Asia-Pacific Region. Education in the Asia-Pacific Region: Issues, Concerns and Prospects, vol 40. Springer, Singapore. https://doi.org/10.1007/978-981-10-4944-6_10

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  • DOI: https://doi.org/10.1007/978-981-10-4944-6_10

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