Abstract
The literature review chapter offers the rationale for conducting research into the ideological values of Chinese household appliance advertising and an overview of scholarly approaches.
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© 2017 Shanghai Jiao Tong University Press and Springer Nature Singapore Pte Ltd.
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Wang, C. (2017). Studies on the Advertising and Ideology. In: Critical Discourse Analysis of Chinese Advertisement. Springer, Singapore. https://doi.org/10.1007/978-981-10-4621-6_2
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DOI: https://doi.org/10.1007/978-981-10-4621-6_2
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Publisher Name: Springer, Singapore
Print ISBN: 978-981-10-4620-9
Online ISBN: 978-981-10-4621-6
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