Abstract
In recent years, the process of globalisation has increased the opportunities for interactions between different countries and cultures, with the mass media playing a central role in building a country’s national image, sharing its culture, as well as maximising its influence around the globe.
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Notes
- 1.
The Book of Documents is a collection of rhetorical prose, and served as the foundation of Chinese political philosophy for over 2,000 years. The Five Classics represent an important literary component of classical Confucian culture. They are: the Book of Odes (Shi Jing), Book of Documents (Shang Shu), Book of Rites (Li Ji), Book of Changes (Yi Jing), and Spring and Autumn Annals (Chun Qiu). More details are provided at: https://en.wikipedia.org/wiki/Book_of_Documents and https://en.wikipedia.org/wiki/Four_Books_and_Five_Classics#Five_Classics.
- 2.
This conceptualisation of ‘second-round coding’ draws upon the work of Liu and Zhang (2011, p. 41).
- 3.
All these statistics are drawn from Wang (2006).
- 4.
In the state-owned system, media institutions are incorporated within government units and are mainly funded by the state with very few advertisements so as to ensure their independence from business. PSB implies media serve the public rather than government or business interests, with financial support coming from TV license fees and limited advertisements. This model is exemplified by the BBC. In the case of the market model, media organisations are driven by commercial interests. For more details of these three models of media systems, please see Liu and Zhang (2011, p. 63).
- 5.
The I Ching is rendered, and pronounced, as Yi Jing in pinyin, the form of Romanisation used in modern China.
- 6.
The ‘Matthew Effect’ is a phenomenon whereby ‘the rich get richer and the poor get poorer’. It has been widely applied to the disciplines of social psychology, pedagogy, finance and science. Its name is taken from a verse in the Gospel of Matthew: ‘For unto every one that hath shall be given, and he shall have abundance: but from him that hath not shall be taken away even that which he hath’ (Matthew, 25:29, King James Version).
- 7.
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Peng, D. (2017). Understanding International Communications. In: International Communication Strategies of Chinese Radio and TV Networks. Springer, Singapore. https://doi.org/10.1007/978-981-10-4460-1_1
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DOI: https://doi.org/10.1007/978-981-10-4460-1_1
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