Abstract
This chapter discusses the developmental stage and main features of smart learning industry in China. The analyses are based on the data and facts described in industry reports published by research institutes and Internet companies (e.g. Baidu, Tencent, Alibaba, etc.). In addition, the project team of this book has carried out online questionnaire surveys to collect supplementary data. The analysis of these data shows that the industry of smart learning develops rapidly in China as a result of increasing market demand, the strengthened support from governmental policies, and the encouragement from capital investors. It cultivates three typical business models: the digitization of traditional regular education, development of learner-centered learning platforms, and creating online schools for professional training in subdivided fields. The industry chain that helps to build the flexible lifelong education system has almost reached the point of maturity.
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Notes
- 1.
Data source: White Paper Project Team of Smart Learning Institute of Beijing Normal University, samples: 50 > middle-high administrative staff from online education industry.
- 2.
Data source: White Paper Project Team, comprehensive statistical scores in “Questionnaire Inquiry of Online Education Industry”, May 2015.
- 3.
Data source: Sina, China’s Education on Fingertips—Education APP (Application Software) Assessment Report, November 2014.
- 4.
Data source: Industry Information Network, Research Report on Network Education Market Investigation and Investment Potential in China in 2012–2013, 2016.
- 5.
Data source: Penguin Intelligence, Entrepreneurial Potential Investigation of Population Segment in China, Samples: 57375 pieces, January 2015.
- 6.
Data source: N = 43604. The ratio calculation: population with more entrepreneurial ideas in this profession/the total investigated number of people in this profession. Other options are excluded.
- 7.
Data source: Netease Education and Youdao Dict (2013): Report on Online Education Trend in China in 2013–2014.
References
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Liu, D., Huang, R., Wosinski, M. (2017). Industry Promoting Smart Learning. In: Smart Learning in Smart Cities. Lecture Notes in Educational Technology. Springer, Singapore. https://doi.org/10.1007/978-981-10-4343-7_7
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DOI: https://doi.org/10.1007/978-981-10-4343-7_7
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