Abstract
In the twenty-first century, the advertisers are slowly migrating from the traditional advertising platform to digital advertising platform. Google AdWords provides two platforms to market your products and reaches the customers. Google Search Network and Google Display Network are the two options in Google AdWords to publish your advertisement on the Google. Google Search Network covers the Google search platform for advertising, and the advertisers can advertise with the Google search results. The advertisers who wish to reach diverse customers can use the Google Display Network platform. This platform reaches 90% of the people around the globe as the advertisements are not only displayed in the search results but also displayed in all the partner sites of Google such as YouTube, blogger, and also the sites registered to the Google Ad-Sense. This paper discusses the in-depths of using the Google Display Network platform for advertising.
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Subhadra, V., Urvashi, K., Pranav, F., Tarjni, V. (2018). Google AdWords: A Window into the Google Display Network. In: Mishra, D., Nayak, M., Joshi, A. (eds) Information and Communication Technology for Sustainable Development. Lecture Notes in Networks and Systems, vol 9. Springer, Singapore. https://doi.org/10.1007/978-981-10-3932-4_36
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DOI: https://doi.org/10.1007/978-981-10-3932-4_36
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