Development Report on China’s Government Affairs New Media in 2014
2014 witnessed a full-scale mobilization of China’s government affairs new media platforms and the emergence of platform diversification. Under the framework of “Weibo, WeChat and Client”, government affairs new media platforms have been extended to ‘10+’ mobile media platforms under six different new media categories. In particular, audio-visual new media for government affairs represented by short videos and internet radio, as well as government affairs new media based on mobile search applications such as “Direct Channel to Government” have realized their open convergence from “time shift” to “displacement”. The nonlinear developmental trends in their mobilization, socialization, O2O service and audio-visual technology are evident. Meanwhile, with the rapid evolution of mobile new media, morphological differentiation and the dynamic migration of audience attention, government affairs new media are developing in an increasingly impetuous environment.