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Report on the Micro-communication Capacity of Chinese Newspapers

  • Chuxin Huang
  • An Zhang
  • Dan Wang
Chapter
Part of the Research Series on the Chinese Dream and China’s Development Path book series (RSCDCDP)

Abstract

New communication technologies have reshaped traditional news dissemination mechanisms. Currently, with micro-communication gradually becoming the mainstream form of communication, it is necessary to establish a newspaper micro-communication capability evaluation system to meet the needs of media convergence. An analysis of currently existing problems with newspapers’ micro-communication capabilities is based on an evaluation of its current micro-communication capabilities. This can provide rational suggestions for enhancing newspapers’ micro-communication capabilities and achieve effective results.

Keyword

Newspaper micro-communication evaluation system 

Copyright information

© Social Sciences Academic Press and Springer Nature Singapore Pte Ltd. 2017

Authors and Affiliations

  • Chuxin Huang
    • 1
  • An Zhang
    • 2
  • Dan Wang
    • 3
  1. 1.CASS Institute of Journalism and CommunicationBeijingChina
  2. 2.School of Journalism and Communication at China Youth Political CollegeBeijingChina
  3. 3.Graduate School of CASSBeijingChina

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