Report on the Development of China’s New Media Industry in 2014
The new media industry in China enjoyed high-speed development in 2014. (New media industry in this report mainly refers to the Internet media industry, including online advertising, online games, online videos, and big data.) Remarkable progress was achieved in online advertising, online games, and online finance, and the combined scale of the media industry exceeded 200 billion yuan. The new media industry has also entered into an advanced stage of development, which has resulted in new trends: changes in market patterns in the media industry, organic integration of “Internet +” with traditional industries, dominance of mobile internet, vigorous development of O2O, new trends in mergers and acquisitions, digital media achieving public listing in China, commercialization of big data, and digital businesses providing business ecosystems.
KeywordNew media industry mergers and acquisition
This is an initial outcome of the National Social Science Fund Project “Research on the Transformation Strategy of Traditional Media in the New Media Environment”, (Grant No: 13AXW006).