Abstract
Since 2014, the development of China’s microblog was affected by WeChat and other entirely a mobile network based new micro-communication platforms. Because Tencent began to shift its focus from WeChat to micro-video and microblog in its overall development strategy, Sina Weibo basically occupied a dominant position in the Chinese microblog landscape. The microblog user growth slowed down on the whole, and the influence of the “Big Vs” as an outlet for public opinion also reduced. Nevertheless, after eight years of development, microblog has become a relatively mature media app in China’s new media communication landscape with unique media properties and a strong ability to disseminate public opinion.
This article is an initial outcome of the “Research on problems with new media management and public opinion” under the project “Major Research Issues of the 2014 Annual Innovation Project” assigned by the Chinese Academy of Social Sciences. Data not specified in this article is from the Chinese Internet Data Platform of China Internet Network Information Center (CNNIC).
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Liu, R., Shen, Y. (2017). The Mature Media App in the Micro-communication Landscape—Development Report on China’s Microblog in 2014. In: Tang, X., Wu, X., Huang, C., Liu, R. (eds) Development Report on China’s New Media. Research Series on the Chinese Dream and China’s Development Path. Springer, Singapore. https://doi.org/10.1007/978-981-10-3683-5_11
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DOI: https://doi.org/10.1007/978-981-10-3683-5_11
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