Abstract
Postwar Japan was busy rebuilding her economy prior to the years leading up to the Tokyo Olympiad . Tokyo had won the Olympic bid in 1959 and Japan became the first Asian country to host an Olympic Games , bringing significant pride to the Japanese. The Tokyo Olympics in 1964 served to bring Japan closer to international society and signaled the end of Japan’s postwar hardships. Overseas travel was soon liberalized and Japanese tourists began traveling in large numbers, growing businesses like Duty Free Shoppers that capitalized on the overseas consumption habits of the Japanese traveler.
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Schumann, F.R. (2017). Tokyo Olympiad. In: Changing Trends in Japan's Employment and Leisure Activities. Springer, Singapore. https://doi.org/10.1007/978-981-10-3608-8_5
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DOI: https://doi.org/10.1007/978-981-10-3608-8_5
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