Concluding Remarks and Future Gazing

Abstract

Although countries like China are now showing tremendous growth in outbound travelers, the Japan market is still among the largest markets traveling outside of Asia and therefore should not be overlooked. Because of the country’s lead in the world in terms of demographic, economic and sociological evolution, the country provides an interesting benchmark for mature economies and can help domestic and overseas retailers like fashion and luxury brands learn from studying this market. In addition, with the changing attitudes of workers in Japan, overseas travel destinations can capitalize on opportunities relating to the workers’ desire for personal development. Companies in almost all industries should also take note that Japan’s “silver” or senior market is not only the country’s fastest growing consumer segment but that it can also become a highly profitable one if approached appropriately.