Main Study—Data Preparation and Preliminary Data Analysis

  • R. SrinivasanEmail author
  • C. P. Lohith
Part of the India Studies in Business and Economics book series (ISBE)


The previous chapter was concluded by addressing about the creation of summated scale from the main study data collected by confirmatory factor analysis. This chapter discusses about the actual creation of such a summated data from the main study data and a preliminary analysis of that data. The transcription and summation of data is carried out on a data summary spreadsheet prepared in Microsoft excel. The average score of each Strategic Marketing and innovation constructs for all the organizations was found out and a summarized score table was tabulated. The information is also depicted in the form of graphical representations.

Key takeaways:
  1. 1.

    Creating summated data from the main study data.

  2. 2.

    Preliminary data analysis.

  3. 3.

    Developing constructs of strategic marketing and innovation.



Data transcription Data summation Constructs multi variate analysis Linear trends 

Copyright information

© Springer Nature Singapore Pte Ltd. 2017

Authors and Affiliations

  1. 1.Department of Management StudiesIndian Institute of ScienceBengaluruIndia
  2. 2.Department of Mechanical EngineeringSiddaganga Institute of TechnologyTumakuruIndia

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