Main Study—Data Preparation and Preliminary Data Analysis
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The previous chapter was concluded by addressing about the creation of summated scale from the main study data collected by confirmatory factor analysis. This chapter discusses about the actual creation of such a summated data from the main study data and a preliminary analysis of that data. The transcription and summation of data is carried out on a data summary spreadsheet prepared in Microsoft excel. The average score of each Strategic Marketing and innovation constructs for all the organizations was found out and a summarized score table was tabulated. The information is also depicted in the form of graphical representations.
Creating summated data from the main study data.
Preliminary data analysis.
Developing constructs of strategic marketing and innovation.