Abstract
As the aesthetic value of man is rising, how to use QR code in an effective and attractive way has become an important issue in the process of packaging design. This paper is to satisfy QR code information storage, as well as to carry the QR code principle on thorough research under the premise of normal reading so as to find the QR code design constraint. And then, this paper is divided to recognition level and layer information level, combine QR code with packaging design to form new QR code. In the analysis and comparison of the existing design method of QR code, the target graphics of this method can be organically combined with data graphics. It will create more harmonious and more personalized visual effect of QR code, making the packaging design unique and promoting corporate image.
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Acknowledgements
Project is supported by College Students Research Learning and Innovative Experiment Plan Project of Hunan University of Technology (Grant No. [2015]), Natural Science Foundation of Hunan Province (Grant No. 2016JJ6034 and 14JJ4057), Training Project of Hunan Industrial Application of Higher Education Institutions (Grant No. 15CY003), Hunan Province Higher Education Institutions Demonstration Base of Production, Education and Research (Grant No. 2014-117).
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Bao, X., Zhong, Y., Su, P., Wang, R. (2017). Applications of Personalized QR Code on Packaging Design. In: Zhao, P., Ouyang, Y., Xu, M., Yang, L., Ouyang, Y. (eds) Advanced Graphic Communications and Media Technologies . PPMT 2016. Lecture Notes in Electrical Engineering, vol 417. Springer, Singapore. https://doi.org/10.1007/978-981-10-3530-2_31
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DOI: https://doi.org/10.1007/978-981-10-3530-2_31
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