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China Academic Conference on Printing & Packaging and Media Technology

PPMT 2016: Advanced Graphic Communications and Media Technologies pp 225–232Cite as

Contrastive Analysis on Emotional Cognition of Skeuomorphic and Flat Icon

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Part of the book series: Lecture Notes in Electrical Engineering ((LNEE,volume 417))

Abstract

In the field of designs of interface and icons, as the skeuomorphism style fades out in use while the flat design tends to be popular, research on which visual form accords to user’s emotional cognition and future direction of design development has been the hot spot. In this paper, general mobile devices are taken as sample, data statistics and comparative evaluation are conducted via questionnaire survey and discriminant analysis. The identification process of users to use skeuomorphism and flat design and their emotional cognition are analyzed. In this experiment, the identification accuracy of the icon, cognition validity, and degree of emotion arousal as well as the emotion validity are compared. The impact factor that reaches the best user experience is summarized. Finally, based on the guidance of acquired conclusion, an available icon is designed.

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Acknowledgements

This work is funded by National Key Technology Research and Development Program of the Ministry of Science and Technology of China (2012BAH91F03).

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Authors and Affiliations

  1. School of Media and Design, Hangzhou Dianzi University, Zhejiang, China

    Xiaoming Zhang, Qiang Wang & Yan Shi

Authors
  1. Xiaoming Zhang
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  2. Qiang Wang
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  3. Yan Shi
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Corresponding author

Correspondence to Xiaoming Zhang .

Editor information

Editors and Affiliations

  1. China Academy of Printing Technology, Beijing, China

    Pengfei Zhao

  2. China Academy of Printing Technology, Beijing, China

    Yun Ouyang

  3. China Academy of Printing Technology, Beijing, China

    Min Xu

  4. China Academy of Printing Technology, Beijing, China

    Li Yang

  5. China Academy of Printing Technology, Beijing, China

    Yujie Ouyang

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© 2017 Springer Nature Singapore Pte Ltd.

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Cite this paper

Zhang, X., Wang, Q., Shi, Y. (2017). Contrastive Analysis on Emotional Cognition of Skeuomorphic and Flat Icon. In: Zhao, P., Ouyang, Y., Xu, M., Yang, L., Ouyang, Y. (eds) Advanced Graphic Communications and Media Technologies . PPMT 2016. Lecture Notes in Electrical Engineering, vol 417. Springer, Singapore. https://doi.org/10.1007/978-981-10-3530-2_28

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  • DOI: https://doi.org/10.1007/978-981-10-3530-2_28

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-10-3529-6

  • Online ISBN: 978-981-10-3530-2

  • eBook Packages: EngineeringEngineering (R0)

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