Spokes Characters of Mascot and Young Consumers’ Perspective Particular Understanding

Abstract

Mascots are popular way of promoting brands. A study was conducted in India compromising of 150 students to understand the spokes influence the way young consumers perceive products. Abased on the information collected, alternative spoke-mascot relationships have been tried out. Experiments confirm that effective mascots should consider the combinations of physical design elements, color, and cultural preferences of the targeted audience.

Appendix

Select the BEST and the WORST DESIGN (in your opinion) as per your imagination/visualization of the prospective design of Haldiram’s Spoke-Character (Mascot) based on the following characteristics:

• FIGURATIVE is related to the capacity that a stimulus has to represent a shape containing a subject, which is recognizable beyond its purely visual lines. In other way, figurative is associated with representative forms.

• SYMMETRY is associated to the classical ideal, clearly associated to balanced identity, equilibrium and the very notion of beauty.

• ANGULAR shapes have one or more sharp angle(s).

Choose Five(5) Best fitting Characteristics of the design best in your opinion

1	This is Figurative spoke-character
2	Spoke-character expression emphasizes on the authenticity
3	Gesture of the hand conveys the message of quality and taste of the food
4	Face expression emphasizes on the authentic taste and pleasure of eating
5	Spoke-character designed is a perfect blend of quality and tradition as well, while conforming to the International standards of hygienic food
6	The design of the spoke-character would be a combination of modern and traditional look
7	Spoke-character has a Rajasthani attire with moustache, turban etc.
8	Most of the designs were inspired by the words ‘Halwai’ and Chef
9	Red colour is selected for the spoke-character as it is the colour of the ‘Haldiram’s’ logo
10	Red is an appetizing colour
11	Vibrant color used in turban signifies the influence of Rajasthan
12	Colour is the key factor of attraction for any spoke-character
13	Character wearing traditional Indian cloths to relate with the brand and its history
14	Moustache of character depicts particularity of Rajasthan
15	The folded hands, showcase the Indian culture of greeting with a ‘Namaskar’, thus attracting people with an emotional/personal touch
16	Spoke-character reflects the traditional Rajasthani attire
17	Spoke-character design depicts pride
18	Expansion of business (brand) crossed several international boundaries
19	The concept of the character is to denotes the standard quality of the Haldiram’s products
20	Haldiram’s is synonymous with taste, hygiene and innovation

Choose Five (5) Most Undesirable Characteristics of the design Worst in your opinion

1	This is Figurative spoke-character
2	Spoke-character expression emphasizes on the authenticity
3	Gesture of the hand conveys the message of quality and taste of the food
4	Face expression emphasizes on the authentic taste and pleasure of eating
5	Spoke-character designed is a perfect blend of quality and tradition as well, while conforming to the International standards of hygienic food
6	The design of the spoke-character would be a combination of modern and traditional look
7	Spoke-character has a Rajasthani attire with moustache, turban etc.
8	Most of the designs were inspired by the words ‘Halwai’ and Chef
9	Red colour is selected for the spoke-character as it is the colour of the ‘Haldiram’s’ logo
10	Red is an appetizing colour
11	Vibrant color used in turban signifies the influence of Rajasthan
12	Colour is the key factor of attraction for any spoke-character
13	Character wearing traditional Indian cloths to relate with the brand and its history
14	Moustache of character depicts particularity of Rajasthan
15	The folded hands, showcase the Indian culture of greeting with a ‘Namaskar’, thus attracting people with an emotional/personal touch
16	Spoke-character reflects the traditional Rajasthani attire
17	Spoke-character design depicts pride
18	Expansion of business (brand) crossed several international boundaries
19	The concept of the character is to denotes the standard quality of the Haldiram’s products
20	Haldiram’s is synonymous with taste, hygiene and innovation