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Attributes and Emotions in Product Form Design: A Survey of Professional Industrial Designers

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Research into Design for Communities, Volume 2 (ICoRD 2017)

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 66))

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Abstract

Consumer response to designed products has a significant effect on how products are interpreted, approached and used. Design of products is crucial in determining consumer response and product success. In the form design process, designers may attempt to elicit specific attributes or emotions through the visual appearance products. However, there is little or no knowledge about which attributes or emotions they frequently or rarely attempt to elicit. We carried out a survey with 55 professional industrial designers to identify the attributes and emotions that they attempt to elicit in shaping visual appearance of products. The results indicate that designers frequently or often attempt to elicit some specific attributes and emotions; whereas, they rarely or never attempt to elicit some attributes and emotions.

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Acknowledgements

We would like to thank all the participating designers.

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Authors and Affiliations

  1. Centre for Technology Alternatives for Rural Areas (CTARA), Indian Institute of Technology Bombay, Mumbai, India

    Santosh Jagtap

Authors
  1. Santosh Jagtap
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Correspondence to Santosh Jagtap .

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Editors and Affiliations

  1. Centre for Product Design and Manufacturing, Indian Institute of Science Bangalore, Bangalore, India

    Amaresh Chakrabarti

  2. Department of Design, Indian Institute of Technology Guwahati, Guwahati, Assam, India

    Debkumar Chakrabarti

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Jagtap, S. (2017). Attributes and Emotions in Product Form Design: A Survey of Professional Industrial Designers. In: Chakrabarti, A., Chakrabarti, D. (eds) Research into Design for Communities, Volume 2. ICoRD 2017. Smart Innovation, Systems and Technologies, vol 66. Springer, Singapore. https://doi.org/10.1007/978-981-10-3521-0_60

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  • DOI: https://doi.org/10.1007/978-981-10-3521-0_60

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-10-3520-3

  • Online ISBN: 978-981-10-3521-0

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