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Conceiving and Applying Relationship Models for Design Strategy

  • Terence FennEmail author
  • Jason Hobbs
Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 66)

Abstract

In this paper a new framework for problem solving in design is presented that positions the use of relationship models, in the context of design strategy, as a tool for the retention of synthetic integrity. A brief overview of complex problems in design with a specific focus on the creative leap from research analysis to design strategy is provided. The paper then introduces the fields of Strategy and Experience Design and demonstrates how, when applied together, they can assist in solving problems in a human-centered manner. Relationship models are then introduced and briefly discussed in context to Customer Relationship Management theory. Lastly, a template for creating experience-led relationship models is presented and exemplified. The example demonstrates how the overall framework presented in this paper ensures the synthetic integrity of the design.

Keywords

Design strategy Experience design Service design Relationship models 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2017

Authors and Affiliations

  1. 1.Department of MultimediaUniversity of JohannesburgJohannesburgSouth Africa

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