Advertisement

Design for Communities: An Entrepreneurial Approach to Solve the Problems of Society and Environment Fuelled by Product Design

  • Eshan SadasivanEmail author
  • Mainak Das
  • Shantanu Bhattacharya
Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 66)

Abstract

In an emerging economy like India, is it possible to solve the unique problems faced by people at the bottom of the pyramid by design and development of special products and services? Is it possible to build new eco-systems for wealth creation fuelled by a for-profit social enterprise with main focus on designing innovative products for society? Can new product design and development be the heart of a start-up social enterprise that is intending to empower people at the lower strata of our society? In this paper, the problem of pollution due to plastic carry bags has been discussed. The attempt towards design and development of a compact low cost paper carry bag making machine to mass produce eco-friendly and bio- degradable carry bags from recycled paper to replace the use of plastic carry bags by setting up many small scale industries throughout India to empower people has been described. This paper emphasizes on the challenges involved in designing innovative products of social importance and building a sustainable business model around the product along with creation of the eco-system required to empower the communities by taking the example of a start-up social enterprise.

Keywords

Product design Social entrepreneurship Eco-Design Design for sustainability Plastic pollution Sustainability driven entrepreneurship Product innovation process New ventures 

References

  1. 1.
    Njeru, J.: The urban political ecology of plastic bag waste problem in Nairobi, Kenya. Geoforum 37(6), 1046–1058 (2006). doi: 10.1016/j.geoforum.2006.03.003 CrossRefGoogle Scholar
  2. 2.
    Bjorndal, K.A., Bolten, A.B., Lagueux, C.J.: Ingestion of marine debris by juvenile sea turtles in coastal Florida habitats. Mar. Pollut. Bull. 28(3), 154–158 (1994). doi: 10.1016/0025-326X(94)90391-3 CrossRefGoogle Scholar
  3. 3.
    Evans, S.M., Dawson, M., Day, J., Frid, C.L.J., Gill, M.E., Pattisina, L.A., Porter, J.: Domestic waste and TBT pollution in coastal areas of Ambon Island (Eastern Indonesia). Mar. Pollut. Bull. 30(2), 109–115 (1995)CrossRefGoogle Scholar
  4. 4.
    Laist, D.W.: Overview of the biological effects of lost and discarded plastic debris in the marine environment. Mar. Pollut. Bull. 18, 319–326 (1987)CrossRefGoogle Scholar
  5. 5.
    O’Brine, T., Thompson, R.C.: Degradation of plastic carrier bags in the marine environment. Mar. Pollut. Bull. 60(12), 2279–2283 (2010)CrossRefGoogle Scholar
  6. 6.
    Zhu, Q.: An appraisal and analysis of the law of “Plastic-Bag Ban”. Energy Procedia 5, 2516–2521 (2011)CrossRefGoogle Scholar
  7. 7.
    Clean Up Australia: Plastic bags—World report. http://www.cleanup.org.au/PDF/au/cua-world-update-on-plastic-bags-as-at-120207.pdf (2007)
  8. 8.
    Kemp, D.: Ministerial Conference on Plastic Bags by the Hon De David Kemp, MP, Federal Minister for the Environment and Heritage. http://www.environment.gov.au/minister/env/2003/tr01aug03.html (2003)
  9. 9.
    Ayalon, O., Goldrath, T., Rosenthal, G., Grossman, M.: Reduction of plastic carrier bag use: an analysis of alternatives in Israel (2009)Google Scholar
  10. 10.
    Asmuni, S., Hussin, N.B., Khalili, J.M., Zain, Z.M.: public participation and effectiveness of the no plastic bag day program in Malaysia. Procedia Soc. Behav. Sci. 168, 328–340 (2015)Google Scholar
  11. 11.
    Keskin, D., Diehl, J.C., Molenaar, N.: Innovation process of new ventures driven by sustainability. J. Cleaner Prod. 45, 50–60 (2013). http://dx.doi.org/10.1016/j.jclepro.2012.05.012
  12. 12.
    Boonsa, F., Montalvob, C., Quistc, J., Wagnerd, M.: Sustainable innovation, business models and economic performance: an overview. J. Cleaner Prod. 45, 1–8 (2013). doi: 10.1016/j.jclepro.2012.08.013 CrossRefGoogle Scholar
  13. 13.
    Hallstedt, S.I., Thompson, A.W., Lindahl, P.: Key elements for implementing a strategic sustainability perspective in the product innovation process. J. Cleaner Prod. 51, 277–288 (2013). http://dx.doi.org/10.1016/j.jclepro.2013.01.043
  14. 14.
    Indian Patent, Carry Bag Making Machine, 772/DEL/2015, Dated 18 Mar 2016Google Scholar
  15. 15.
    The Art of Innovation—Tom KellyGoogle Scholar
  16. 16.
    Survey report of NGO—SHWEF, BhopalGoogle Scholar
  17. 17.
    Building Social Business—Muhammad YunusGoogle Scholar
  18. 18.
    The Fortune at the Bottom of the Pyramid—C.K. PrahaladGoogle Scholar
  19. 19.
    Chinese patent, CN 203158897 U, Date of patent 28 Aug 2013Google Scholar
  20. 20.
    Chinese patent, CN 103909682 A, Date of patent 9 July 2014Google Scholar
  21. 21.

Copyright information

© Springer Nature Singapore Pte Ltd. 2017

Authors and Affiliations

  • Eshan Sadasivan
    • 1
    Email author
  • Mainak Das
    • 1
    • 2
  • Shantanu Bhattacharya
    • 1
    • 3
  1. 1.Design ProgrammeIndian Institute of Technology KanpurKanpurIndia
  2. 2.Department of Bio Sciences and Bio EngineeringIndian Institute of Technology KanpurKanpurIndia
  3. 3.Department of Mechanical EngineeringIndian Institute of Technology KanpurKanpurIndia

Personalised recommendations