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A Brand Called ‘YOU’: The Essence of Managing Your Image as an Entrepreneur

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Entrepreneurship Education

Abstract

Education and human development are in conjunction with the dynamism of the contemporary world. The education system has sensed the need to churn out young entrepreneurs in order to drive the economy forward at a significant pace, and today entrepreneurship development is headway with a host of technical subjects. However, it is imperative to recognise that the entrepreneur is first and foremost, a brand on his/her own accord, even before he/she projects his/her company. One’s image is crucial in the advancement of his/her venture and life at large. In today’s competitive world, one has to stand out amidst the multitudes, personally as well as professionally. Technical know-how is not always enough as a professional. One needs the winning edge! Image Management concretely leverages one’s position on the ladder of growth, success and recognition as well as aspirations in the vitality of the contemporary world. Thus emerges a weighty need for the incorporation of the study of Image Management in the education system for every budding entrepreneur. Ironically, the education system has yet to recognise and explore this area. The paper recognises this need and attempts to conceptually bridge the gap by bringing forth the relevance, purpose and utility of Image Management.

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Authors and Affiliations

  1. Krea (Training and Consultancy), Pune, Maharashtra, India

    Kuiljeit Uppaal

  2. School of Humanities and Social Sciences, Manipal University Jaipur, Jaipur, Rajasthan, India

    Manju Singh

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  1. Kuiljeit Uppaal
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  2. Manju Singh
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Correspondence to Kuiljeit Uppaal .

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Editors and Affiliations

  1. Xavier Institute of Management and Entrepreneurship (XIME), Bangalore, Karnataka, India

    Mathew J. Manimala

  2. Department of Social Work, Christ University, Bangalore, Karnataka, India

    Princy Thomas

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Uppaal, K., Singh, M. (2017). A Brand Called ‘YOU’: The Essence of Managing Your Image as an Entrepreneur. In: Manimala, M., Thomas, P. (eds) Entrepreneurship Education. Springer, Singapore. https://doi.org/10.1007/978-981-10-3319-3_7

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