Analysis of Students’ Feedback to Improve Course Programme ANQ Congress 2014 Singapore

Abstract

Over the years, there is an increasing trend of using quality tools and techniques in service sectors to address customer feedback. Deployment of such quality tools in the education sector is relatively new. Coleman College in Singapore faced feedback from the student community that the Advanced Diploma in Accounting course is too focused on academic learning. This issue was brought up to the Academic Board for further discussion. There were a couple of suggestions and the team embarked on a root cause analysis to analyse the feedback. One root cause identified is the lack of skill-based learning in the current course. The team then brainstorm to incorporate MYOB, the accounting software, into the course programme as a new module. In addition to adding more practical aspects to the course, this implementation also benefits the students by improving their employability. A post-implementation feedback was gathered again to ascertain the effectiveness of the learning outcome. The feedback was positive and the implementation is successful.