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Sustainability and Social Responsibility of Accountability Reporting Systems pp 95–124Cite as

Corporate Social Responsibility in the Retail Sector: A Case from Turkey

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Abstract

The issue of social responsibility is seen important as humanitarian. At the same time, social responsibility provides advantage on social solidarity . In the last years, trade companies apply the social responsibility projects. Especially, social responsibility is important for the national companies. The companies are able to create a positive image for their brands on the consumers. The companies sacrifice their profits every term and that helps them to realize their social responsibility . So, the companies see the social responsibility projects as a good opportunity to make their image positive. In time, social responsibility actions have become an important factor on creating a positive effect on customer loyalty. Thus that factor encourages the people to consume the products of the companies indirectly. In this project, in order to understand corporate social responsibility approach of Migros Trading Inc . existing and previously completed corporate social responsibility projects of the company are analysed. At the next phase, corporate social responsibility approach of Migros Trading Inc . is evaluated and suggestions offered.

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Author information

Authors and Affiliations

  1. Trakya University, Edirne, Turkey

    Onur Kiziltas & Kıymet Tunca Çalıyurt

  2. Migros, Edirne, Turkey

    Onur Kiziltas

Authors
  1. Onur Kiziltas
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  2. Kıymet Tunca Çalıyurt
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Corresponding author

Correspondence to Kıymet Tunca Çalıyurt .

Editor information

Editors and Affiliations

  1. Trakya University, Edirne, Turkey

    Kıymet Tunca Çalıyurt

  2. Universiti Teknologi MARA, Kedah, Malaysia

    Roshima Said

Appendices

Attachment 1. Interview Questions

  1. 1.

    From whom does your firm’s corporate social responsibility department consist of? What kind of organization structure does it have?

  2. 2.

    How are corporate social responsibility projects created? How are project offers received and reviewed?

  3. 3.

    How are corporate social responsibility projects executed? Are partnership with other organizations made? Does the company take charge of the projects by itself?

  4. 4.

    How does the process of executing corporate social responsibility projects proceed? How are planning studies conducted?

  5. 5.

    How are the effects of corporate social responsibility projects measured upon the consumers?

  6. 6.

    How is it measured if the completed corporate social responsibility projects reached their targets? How are the results assessed?

Attachment 2. Sample Datum about Awareness Surveys of CSR Projects towards Consumers Conducted by Migros Ticaret A.Ş. and Their Results

See Tables 7.2, 7.3 and 7.4.

Table 7.2 Findings about consumer awareness towards the fact that Migros Ticaret A.Ş. is conducting corporate social responsibility projects
Full size table
Table 7.3 Findings about what is known by the consumer about CSR projects conducted by Migros Ticaret A.Ş. and competing retailer companies
Full size table
Table 7.4 Findings about consumer awareness about the content of Migros coordinated CSR projects
Full size table

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Kiziltas, O., Çalıyurt, K.T. (2018). Corporate Social Responsibility in the Retail Sector: A Case from Turkey. In: Çalıyurt, K., Said, R. (eds) Sustainability and Social Responsibility of Accountability Reporting Systems. Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application. Springer, Singapore. https://doi.org/10.1007/978-981-10-3212-7_7

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