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Application of Digital Enterprise Technology (DET) for Green Made-to-Measure in Korean Luxury Fashion Industry

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Sustainable Management of Luxury

Abstract

Due to the significant market size and growth rate of the luxury fashion industry, environmental impacts of the luxury products become more and more serious. Currently, many luxury companies continuously adopt Information Technologies, especially Digital Enterprise Systems (DET) that support strategically designing product life cycle in environmentally sustainable approaches. Made-to-Measure (M2M), customized luxury products that is one of impactful product differentiation strategies of global luxury companies, has some issues of M2M related to limited business scalability and environmental impact. To overcome these issues, some Korean luxury fashion companies use DET technology systems in M2M product life cycle management, since the DET systems assist to reduce waste materials as well as to protect the environment. This study will help the product designers and executives, in charge of M2M in the luxury fashion industry, recognize that the use of innovative technologies such as the DET systems, is essential for luxury companies’ green M2M capability enhancement and for longevity of the firms in the luxury fashion industry.

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Correspondence to Kyung Eun Lee .

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Lee, K.E. (2017). Application of Digital Enterprise Technology (DET) for Green Made-to-Measure in Korean Luxury Fashion Industry. In: Gardetti, M. (eds) Sustainable Management of Luxury. Environmental Footprints and Eco-design of Products and Processes. Springer, Singapore. https://doi.org/10.1007/978-981-10-2917-2_15

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