Lego, Creative Accumulation and the Future of Play

  • Camilla NelsonEmail author
  • Ari Mattes
Part of the International Perspectives on Early Childhood Education and Development book series (CHILD, volume 18)


This chapter examines the ‘future of play’ as it is writ large in the mediatisation of the global toy industry, with a focus on the commercial operations of the Lego Group and their flagship The Lego Movie. It provides an analysis of the operation of play within the film, the commercial play products it has been designed to market and the mediatised play practices of the many Lego fans who have engaged with the franchise. In so doing, it examines the transformation of play in the political and economic context of contemporary post-industrial society.


Industrial Capitalism Cement Mixer Flexible Accumulation Fire Truck Master Builder 
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Copyright information

© Springer Nature Singapore Pte Ltd. 2017

Authors and Affiliations

  1. 1.School of Arts and SciencesThe University of Notre Dame AustraliaSydneyAustralia

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