Abstract
This chapter contains an introduction to the research strategy that builds this study and discussion on the issues that frame the research process. As an essential method for social science inquiry, especially for the process and context of documenting and analyzing, a case study approach is chosen as the research strategy. The following chapter presents the rationales of the choice of research strategy, selection of cases, data collection and methods of data analysis, as well as some validity and reliability issues relating to the study.
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Hang, M. (2016). Case Study Strategy. In: Media Corporate Entrepreneurship. Media Business and Innovation. Springer, Singapore. https://doi.org/10.1007/978-981-10-2122-0_4
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DOI: https://doi.org/10.1007/978-981-10-2122-0_4
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