Abstract
This final part contains two chapters. The first chapter is a conclusion, summarizing how media venturing organizational decisions are explained from economics and resource perspective. The second chapter presents media specific implications from the current study. Theories for new media studies in the specific context of media management are examined, and managerial implications for media practitioners are discussed. This part also proposes future research issues and an agenda for further study.
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Hang, M. (2016). Understanding Media Corporate Entrepreneurship from Economics and Resource Perspectives. In: Media Corporate Entrepreneurship. Media Business and Innovation. Springer, Singapore. https://doi.org/10.1007/978-981-10-2122-0_11
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DOI: https://doi.org/10.1007/978-981-10-2122-0_11
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