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Media Corporate Entrepreneurship: Issues and Challenges

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Media Corporate Entrepreneurship

Part of the book series: Media Business and Innovation ((MEDIA))

Abstract

This is a study on media corporate entrepreneurship. Whilst business venturing activities have received increasing attention in recent years, there are a number of organizational issues insufficiently addressed, the organizational decision for venturing is among the central concerns. Therefore, this book studies venturing organizational decisions with cases from media industries. Integrating and reconciling both the Industrial Organizational Theories (IO) and Resource-based View (RBV), the book seeks to understand the organizational venturing decisions in media firms, as well as the relationship between the IO and the RBV in the specific context of media corporate entrepreneurship.

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Authors and Affiliations

  1. School of Journalism and Communication, Tsinghua University, Beijing, China

    Min Hang

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  1. Min Hang
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© 2016 Springer Science+Business Media Singapore

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Hang, M. (2016). Media Corporate Entrepreneurship: Issues and Challenges. In: Media Corporate Entrepreneurship. Media Business and Innovation. Springer, Singapore. https://doi.org/10.1007/978-981-10-2122-0_1

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  • DOI: https://doi.org/10.1007/978-981-10-2122-0_1

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-10-2121-3

  • Online ISBN: 978-981-10-2122-0

  • eBook Packages: Social SciencesSocial Sciences (R0)

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