Abstract
The aim of conducting this pilot study is to confirm the reliability of the adapted and refined items, and to ensure that the measures, and meanings of the constructs are suitable for measuring CVR. In doing so, instrument construct verification was put through a more rigorous process. The instrument was put for pre-testing prior pilot study. Based on the findings in the pre-test on unidimensionality, the three constructs were Rasch analyzed separately in this pilot study. Analysis on fit statistics was conducted first to check on reliability of items, followed by unidimensionality check, and goodness of fit test. Further, category functioning diagnostic was also examined to ensure that all scales used were fully utilized. Finally, analysis on person—item map was done to reconfirm construct validity. Results from the pilot test confirmed that the items used for each construct in the pilot study are sufficient to be released for actual data collection.
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Acknowledgments
The authors are grateful to all involved at the Faculty of Business and Management, Universiti Teknologi MARA, and to the Ministry of Higher Education Malaysia (MoHE) for the support given in carrying out this study. This study is funded by the FRGS Grant (Ref: FRGS/1/2015/SS01/UITM/01/1).
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Mohd Ishar, N.I., Mohd Roslin, R. (2016). Customer Voice Retaliation (CVR) Test: Constructs Verification. In: Zhang, Q. (eds) Pacific Rim Objective Measurement Symposium (PROMS) 2015 Conference Proceedings. Springer, Singapore. https://doi.org/10.1007/978-981-10-1687-5_18
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DOI: https://doi.org/10.1007/978-981-10-1687-5_18
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