Abstract
The rapid development of e-commerce is pushing the profound transformation of China’s traditional operations mode of logistics; wherein the logistics service of “Last-mile” carrying and delivery, which faces the end consumers, is continually innovated, showing a great development potential. Under the support of the rapid development of e-commerce, the “Last-mile Delivery” service mode of China’s e-commerce logistics is increasingly diversified, and has become an important component of urban community service and the citizens’ livelihood. This chapter addresses the development background, the characteristics, the service modes, the development status, the existing problems and development trend, and other relevant topics of the “Last-mile Delivery” service of China’s e-commerce logistics. Section 11.1 presents the concept of the “Last-mile Delivery” service of e-commerce logistics and its background factors of drawing much social attention; meanwhile, it discusses the chief characteristics of the “Last-mile Delivery” service of e-commerce logistics. Section 11.2 introduces the major service modes of the “Last-mile Delivery” of e-commerce logistics from four aspects: innovation services in express enterprises, innovation services in platforms, professional services of specific commodities, and professional services in specific regions. Section 11.3 describes the development status of the “Last-mile Delivery” service of China’s e-commerce logistics and its existing problems, covering the continually expanded scale, the intensive innovation of service modes, the gradually formed market segments, and the constantly improved professional services. Section 11.4 presents the development trend of the industry, emphasizing issues on cross-border cooperation, service integration, professionalization, localization, adoption of new technology, energy conservation, and environmental protection.
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- 1.
“O2O,” an abbreviation of “online to offline,” means the integrative development between the online business mode of Internet and the offline business mode of stores.
- 2.
“Double 11” and “Double12” are large-scale promotion activities conducted on the special days of November 11 and December 12, by notable e-commerce websites typified by Tmall.com, Taobao.com and JD.com to boost sales. Since 2009, these festivals have become China’s largest Internet commercial activities. The Alibaba Group Holding Co., Ltd. applied to the State Trademark Bureau for the trademark registration of “Double 11” in November 1, 2011, and obtained the exclusive right of the trademark in December 28, 2012.
- 3.
“Ground delivery” company is a regional express company serving the terminal distribution of city communities; its terminal dispersing and delivery network is established generally through direct-operation or franchising in larger cities with large demand of express packages. The courier in charge of a designated district area makes the home delivery. The general business of the “ground delivery” company includes community dispersal, intra-city transfer and face-to-face delivery, etc.
- 4.
“Crowd-funding,” evolved in the area of Internet finance, refers to a behavior involving the initiator, the investors and the platform, which raises funds from the masses to support and initiate some investment project. Generally, Crowd-funding links the sponsors and the proposers through the network platform. At present, it is widely adopted in projects such as post-disaster reconstruction, folk financing, election campaign, fundraising for startups, artistic creation, free software, design and invention, scientific research and public financing. With the development of the Internet platform, the idea of “participation by all” from Crowd-funding has gradually extended to many non-financial fields, and become known as “Crowd-sourcing.”
- 5.
Taoran. Interview of Zhang Xuhao of ele.me [EB/OL]. Notes of personages in Tencent. http://tech.qq.com/zt2014/people/05.htm. 20 Oct 2014.
- 6.
“shouhuobao.com” and its consumers consented that packages stored in the receiving location over 30 days are considered disregarded delivery by the consumers and will be returned to the senders. The shouhuobao.com service will remind the consumers of the duration of storage days. This part of the information is excerpted from the official homepage of shouhuobao.com, http://www.shouhuobao.com/. 20 May 2015.
- 7.
Zhao Guang. China’s business mode of the “Last-mile Delivery” in 2014 [EB/OL]. Pintu net. http://www.pintu360.com/52673.html. 30 Dec 2014.
- 8.
Strictly speaking, these O2O door-to-door services do not entail much “Last-mile Delivery” distribution and delivery of products, and mainly provide the O2O door-to-door services. But some O2O services also involve some form of delivery service in bring along or recommending relevant products.
References
Taoran (2014) Interview of Zhang Xuhao of ele.me. Notes of personages in Tencent. http://tech.qq.com/zt2014/people/05.htm. Accessed 20 Oct 2014.
Zhao Guang (2014) China’s business mode of the “Last-mile Delivery” in 2014. Pintu net. http://www.pintu360.com/52673.html. Accessed 30 Dec 2014
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Jiao, Zl. (2016). Service Mode and Development Trend of the “Last-Mile Delivery” of E-commerce Logistics. In: Wang, L., Lee, Sj., Chen, P., Jiang, Xm., Liu, Bl. (eds) Contemporary Logistics in China. Current Chinese Economic Report Series. Springer, Singapore. https://doi.org/10.1007/978-981-10-1052-1_11
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DOI: https://doi.org/10.1007/978-981-10-1052-1_11
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