Abstract
Based on the questionnaire survey of roof agriculture’s on-use Value (NUV) in Wenjiang District, Chengdu, China, this paper used contingent valuation method (CVM), to evaluate the influential factors on the willingness to pay (WTP) of roof agriculture through PCA (principal component analysis) and multivariate LOGIT Model. The conclusion is: of all influential factors, annual income, educational level and determination of roof ownership serve as the major factors that influence the respondents’ WTP for roof agriculture.
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Yin, Q., Zeng, W., Liu, X. (2017). Analysis of Influential Factors on the WTP of Roof Agriculture’s Non-use Value. In: Wu, Y., Zheng, S., Luo, J., Wang, W., Mo, Z., Shan, L. (eds) Proceedings of the 20th International Symposium on Advancement of Construction Management and Real Estate. Springer, Singapore. https://doi.org/10.1007/978-981-10-0855-9_21
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DOI: https://doi.org/10.1007/978-981-10-0855-9_21
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