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‘Wild Borneo’: A Study of Visitor Perception and Experience of Nature Tourism in Sandakan, Sabah, Malaysian Borneo

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Borneo Studies in History, Society and Culture

Part of the book series: Asia in Transition ((AT,volume 4))

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Abstract

The word ‘Borneo’ has, through the generations, held the enduring potential to conjure up a myriad of visual and perceptive imagery, thus bestowing the third-largest island in the world a near-mythical status. The imagery is so evocative and compelling that it yields the subtle power to entice modern-day travellers to make that journey of a lifetime. ‘Wild Borneo’ is a study aimed at international travellers visiting three world-famous visitor destinations in the state of Sabah in Malaysian Borneo. It seeks to establish the power of these organic images acquired during the travellers’ formative years and analyses how these images translate into actual travel choices. The study also examines visitor experience and overall satisfaction rates in relation to the individual sites and, ultimately, postexperience images in the form of photographs and travel narratives that could be potentially communicated to other prospective travellers to Borneo.

Scattered along the fringes of the world are certain places whose names ring in the ears of youth like trumpet calls. They are the passwords to romance and high adventure. Their very mention makes the feet of young men restless.

—E. Alexander Powell, Where Strange Trails Go Down (1921)

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Authors and Affiliations

  1. Symbiosis Consulting, Sandakan, Malaysia

    Rosalie Corpuz

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  1. Rosalie Corpuz
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Correspondence to Rosalie Corpuz .

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Editors and Affiliations

  1. Distinguished Visiting Fellow, Institute of Asian Studies, Universiti Brunei Darussalam, Jalan Tungku Link, Gadong, Brunei Darussalam

    Victor T. King

  2. Professor of Anthropology, Institute of Asian Studies and Faculty of Arts and Social Sciences, Universiti Brunei Darussalam, Jalan Tungku Link, Gadong, Brunei Darussalam

    Zawawi Ibrahim

  3. Lecturer at Geography and Development and Environmental Studies, Institute of Asian Studies and Faculty of Arts and Social Sciences, University Brunei Darussalam, Jalan Tungku Link, Gadong, Brunei Darussalam

    Noor Hasharina Hassan

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Corpuz, R. (2017). ‘Wild Borneo’: A Study of Visitor Perception and Experience of Nature Tourism in Sandakan, Sabah, Malaysian Borneo. In: King, V., Ibrahim, Z., Hassan, N. (eds) Borneo Studies in History, Society and Culture. Asia in Transition, vol 4. Springer, Singapore. https://doi.org/10.1007/978-981-10-0672-2_21

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  • DOI: https://doi.org/10.1007/978-981-10-0672-2_21

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-10-0671-5

  • Online ISBN: 978-981-10-0672-2

  • eBook Packages: Social SciencesSocial Sciences (R0)

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