Discourse, Contextualization and Identity Shaping the Case of Social Networking Sites and Virtual Worlds

  • Francisco YusEmail author
Part of the New Frontiers in Translation Studies book series (NFTS)


In this chapter, two forms of interaction on the Internet that have turned up and developed in the last few years, and that did not exist (or were not popular) at the beginning of the present millennium, will be analysed from a cognitive pragmatics point of view and, more specifically, from the cognitive perspective of relevance theory (Sperber and Wilson, 1995). On the one hand, I will address social networking sites (or “places of social networks” as they were labelled in Ciberpragmática 2.0 (Yus, 2010), such as Facebook, web portals that favour multiple forms of interaction and shaping of the user’s (personal and social) identity. On the other hand, the pragmatic consequences of the development of sites containing 3D virtual worlds, where the users interact with avatars, as in the famous Second Life, will be addressed. These sites offer interesting challenges for pragmatics and, at the same time, new options for interaction and contextualisation that take Internet-mediated communication a step closer to “naturalisation”, that is, a step closer to the illusion of a face-to-face scenario for communication.


Virtual World Social Networking Site Virtual Community Collective Identity Chat Room 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media Singapore 2016

Authors and Affiliations

  1. 1.Universidad de AlicanteAlicanteSpain

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