Abstract
Articles on innovative research development and discussions on sustainable issues in art and design education research are welcomed by editors and publishers for the reason that sharing of knowledge would encourage beneficial development and advancement of arts and design education and research. Simultaneously, writers of journal articles in the other disciplines are putting vigorous effort into publishing their articles to the extent that promotional strategies are used to appeal to the interest of the readers, and editors in turn increase the possibility of publication and citation. Although studies found promotional strategies have permeated into the journal articles in science and technologies disciplines, not much has been discussed on whether the arts and design academicians promote their work in their journal article writing. Motivated that the understanding of the utilization of the promotional strategy in journal article writing would benefit the art and design writers in publishing their work, this chapter investigated the use of promotional strategies in art and design research articles. Putting the findings side by side, it was found that the visual arts articles utilized more recommended strategies in their writing compared to the performing arts articles. Compared to the performing art articles, the visual arts articles were found using more strategies that indicated the research gap and strategies that stated the value of their work. Although the finding cannot be generalized to all journal articles in performing arts and visual arts articles due to the small sampling, the understanding from this study is useful for arts and design writers particularly in writing their articles for publication.
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Acknowledgment
This chapter is part of a bigger project funded by Universiti Malaysia Perlis and Universiti Utara Malaysia. The writers thank the universities for the support given in making this study a success.
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Suryani, I., Rashid, S.A., Hussin, K., Yaacob, A., Hashima, N. (2016). Rhetorical Comparison of the Promotional Strategies Used in Performing Arts and Visual Arts Research Articles. In: Abidin, S., Legino, R., Noor, H., Vermol, V., Anwar, R., Kamaruzaman, M. (eds) Proceedings of the 2nd International Colloquium of Art and Design Education Research (i-CADER 2015). Springer, Singapore. https://doi.org/10.1007/978-981-10-0237-3_32
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DOI: https://doi.org/10.1007/978-981-10-0237-3_32
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