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Proceedings of the 2nd International Colloquium of Art and Design Education Research (i-CADER 2015) pp 155–163Cite as

Applied Research of Semangat Lita’rafu Entrepreneurship Model: An Empirical Case Study of Rural Residents in Malaysia

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Abstract

Based on a previous research paper, “A Hypothetical Methodology of Transferring Graduates Knowledge Through Ceramic Art Entrepreneurship,” this chapter discusses results from the case study of rural residents of the Semangat Lita’rafu entrepreneurship model. Through interviews with academics, postgraduates, and rural residents from Jabatan Kebajikan Masyarakat (JKM), UiTM lecturers and students, and rural residents in Sabak Bernam, this chapter uses a semi-structured interview and observation through the entrepreneurship model applied. Multiple-choice questions and open-ended questionnaires were distributed to interview the respondents to get a clue of the nature of the entrepreneur and the characteristics of business problems. The observations were based on a resident group with rural thinking about metaphorical business activities through real-life production activities.

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Acknowledgments

We would like to acknowledge the generous participation of the interaction designers in the research. This study was conducted in the Formgiving Design Research Lab established by Research Management Institute, Universiti Teknologi MARA (UiTM). We give full appreciation to the Malaysia Ministry of Higher Education for the financial support under RAGS grant.

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Authors and Affiliations

  1. Formgiving Design Research Group, Humanities Design and Creativity, Community of Research, Universiti Teknologi MARA, 40450, Shah Alam, Selangor Darul Ehsan, Malaysia

    Amalina Azlan, Amer Shakir Zainol, Verly Veto Vermol & Rusmadiah Anwar

Authors
  1. Amalina Azlan
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  2. Amer Shakir Zainol
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  3. Verly Veto Vermol
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  4. Rusmadiah Anwar
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Corresponding author

Correspondence to Amalina Azlan .

Editor information

Editors and Affiliations

  1. Universiti Teknologi MARA, Shah Alam, Malaysia

    Shahriman Zainal Abidin

  2. Universiti Teknologi MARA, Shah Alam, Malaysia

    Rafeah Legino

  3. Universiti Teknologi MARA, Shah Alam, Malaysia

    Harrinni Md Noor

  4. Universiti Teknologi MARA, Shah Alam, Malaysia

    Verly Veto Vermol

  5. Universiti Teknologi MARA, Shah Alam, Malaysia

    Rusmadiah Anwar

  6. Universiti Teknologi MARA, Shah Alam, Malaysia

    Muhamad Fairus Kamaruzaman

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Azlan, A., Zainol, A.S., Vermol, V.V., Anwar, R. (2016). Applied Research of Semangat Lita’rafu Entrepreneurship Model: An Empirical Case Study of Rural Residents in Malaysia. In: Abidin, S., Legino, R., Noor, H., Vermol, V., Anwar, R., Kamaruzaman, M. (eds) Proceedings of the 2nd International Colloquium of Art and Design Education Research (i-CADER 2015). Springer, Singapore. https://doi.org/10.1007/978-981-10-0237-3_16

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  • DOI: https://doi.org/10.1007/978-981-10-0237-3_16

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-10-0235-9

  • Online ISBN: 978-981-10-0237-3

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