Abstract
The aesthetic designs of the products are capable of portraying a positive usability effect and fostering positive relationships with people, making them more tolerant of problems with a design rather than with less aesthetic design. Hence, this chapter investigates the influence level of aesthetic values and design principle response towards the occasional chair design through the medium of the semantic differential (SD) approach. The implications of differences in preference among respondents, and the relationship between image word(s) and actual design element(s) are discussed. The study also explores the proposed research framework in enhancing the acceptability of the design object in the industry and suggests a design approach to support designers in control of furniture styles for the intended end users. Participants’ feedback can provide valuable information to designers on how people perceive furniture and the qualities they require and expectations they wish to have fulfilled. Subsequently, the innovative interpretation of the results will serve as a styling benchmark for designers in a new furniture design and development process. This research is expected to be a kick-start for exploring a real research experience in chair design.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Shanat, M., & Beale, P. (2010). Furniture design: Application of the semantic differential technique to measure and evaluate consumer perception. In 2nd International Conference on Design Education: NSW, Australia, 2010.
Petiot, J. F., & Bernard, Y. (2004). Measuring consumer perceptions for a better comprehension, specification and assessment of product semantics. International Journal of Industrial Ergonomics, 33, 507–525.
Bloch, P. H., Brunel, F. F., & Arnold, T. J. (2003). Individual differences in the centrality of visual product aesthetics: concept and measurement. The Journal of Consumer Research, 29(4), 551–565.
Hekkert, P. (2006). Design aesthetics: Principles of pleasure in design. Psychology Science, 48(2), 157–172.
Cranz, G. (1998). The chair: Rethinking culture, body and design. New York: W.W. Norton and Company Inc.
Fiell, C., & Fiell, P. (2005). 1000 chairs. Hohenzollernring: Koln Press.
Landon, E. L, Jr. (1974). Self concept, ideal self concept, and consumer purchase intentions. Journal of consumer research, 1(2), 44–51.
Osgood, C. E., Suci, G. J., & Tannenbaum, P. (1957). The measurement of meaning. Champaign: University of Illinois Press.
Krippendorff, K., & Butter, R. (1984). Exploring the symbolic qualities of form. Innovation, 3(2), 4–9.
Puligadda, S., Ross, W., & Grewal, R. (2012). Individual preferences in brand schematically. Journal of Marketing Research, 49(1), 115–130.
Veryzer, R. W. (1993). Aesthetic response and the influence of design principles on product preferences. Advances in Consumer Research, 20, 224–228.
Creveling, C. J., Slutsky, J., & Antis, D. (2002). Design for six sigma: In Technology and product development. Upper Saddle River: Prentice Hall.
Acknowledgment
Thank you to UNIMAS for supporting and sponsoring my research activities.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2016 Springer Science+Business Media Singapore
About this paper
Cite this paper
Shanat, M. (2016). Creative Plan and Decision Choice of Semantic Differential Approach for Chair Design Aesthetic. In: Abidin, S., Legino, R., Noor, H., Vermol, V., Anwar, R., Kamaruzaman, M. (eds) Proceedings of the 2nd International Colloquium of Art and Design Education Research (i-CADER 2015). Springer, Singapore. https://doi.org/10.1007/978-981-10-0237-3_1
Download citation
DOI: https://doi.org/10.1007/978-981-10-0237-3_1
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-10-0235-9
Online ISBN: 978-981-10-0237-3
eBook Packages: EducationEducation (R0)