Willingness to Pay for Whale Shark Conservation in Sorsogon, Philippines
This study estimated the willingness to pay (WTP) of Sorsogon residents to preserve the continuous presence of whale sharks by using the contingent valuation methodology (CVM). CVM is a method for estimating the monetary value that a person places on a good or service that is not normally sold in markets. The approach directly asks people if they are willing to pay for the good rather than inferring this from observed behavior. Using the drop-off survey method, this study achieved a response rate of 98 %; out of the 600 questionnaires distributed, 588 usable questionnaires were retrieved. The results showed that Sorsogon residents had low positive WTP, which ranged from PHP 17 (USD 0.34) to PHP 35 (USD 0.70) per household per month. Furthermore, more than half of the respondents (60.71 %) strongly agreed that everyone is responsible for ensuring that plants and animals—as they are known today—will exist for mankind in the future. This suggests that the respondents hold a perceived bequest value. Overall, the survey results show that people are aware and concerned about environmental issues, including the precarious condition of whale sharks in Sorsogon. They are not, however, able or willing to pay for the implementation of a conservation program due to poverty, employment, and other economic concerns taking precedence over environmental issues.
KeywordsWillingness to pay (WTP) Philippines Whale shark Bequest value Contingent valuation methodology (CVM)
- Halstead JM, Luloff AE, Stevens TH (1992) Protest bidders in contingent valuation. Northeast J Agric Resour Econ 21(2):160–169Google Scholar
- Koteen S (2004) Financing conservation: a menu of options. World Wide Fund-Philippines, Makati CityGoogle Scholar
- Lee Choong-ki (1997) Valuation of nature-based tourism resources using dichotomous choice contingent valuation method. Tour Manag 18(8):579–591Google Scholar
- Mc Guirk AM, Stephenson K, Taylor DB (1984) The use of Tobit analysis in the valuation of non-market resources. Department of Agricultural Economics SP89-25, Polytechnic Institute and State University, BlacksburyGoogle Scholar
- NSO (National Statistics Office) (2002) Family income and expenditure survey. National Statistics Office, ManilaGoogle Scholar